Nabs plans football fundraising night to boost welfare funds

Nabs is to stage a celebrity football night later this year as part of a major extension of fundraising activity by the ad industry charity.

Plans for a football night have been under discussion for several months and were activated this week with the confirmation that BSkyB is to sponsor it. If successful, it will become an annual event.

Big-name Premiership stars are expected to attend the evening. Sky Sports' Richard Keys will compere the event, which will be held at Stamford Bridge, Chelsea FC's ground, on 29 October.

Nabs' Celebrity Football World marks a concerted attempt to capture the attention of those in the industry, particularly women, who have been reluctant to attend a live boxing event. However, the boxing night remains the mainstay of Nabs' funding, raising £500,000 to £600,000 a year. May Day Pay Day raised £180,000 in its first year.

The black-tie football evening will include dinner, a celebrity speaker, a football-themed quiz and an auction.

Kate Harris, Nabs' director, said: "Although the boxing night remains hugely popular we recognise that it's a turn-off for some and we hope the football night will be a major part of our fundraising."

Profits will help Nabs to increase its welfare fund and clear the £300,000 deficit that it accumulated last year.

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