Naked Communications founder John Harlow passes away

John Harlow, the co-founder of Naked Communications, has passed away.

John Harlow: the driving force behind Naked
John Harlow: the driving force behind Naked

Harlow, who was 45, died at the weekend in hospital near his home on England’s south coast.

He is credited as the driving force behind Naked, which he co-founded in 2000 alongside Jon Wilkins and Will Collin. Harlow went on to launch Naked in New York in 2006.

Harlow’s impact on the UK media and creative scene was a significant one. Backed with a minority investment from Mother, Naked created award-winning work for Selfridge’s and SuperNoodles before landing clients such as Ikea and Nokia. It was credited with popularising the communications planning discipline that was later adopted by many of the major media networks.

Wilkins told Campaign that Harlow’s charisma was vital to Naked’s success. He added: "John was one of the most joyful and driven of people. He was such an important part of Naked. He had the foot on the gas all the time. We liked to call ourselves the ‘home for brilliant misfits’ and John epitomised that."

Following Naked’s early success, it sold to Australian group Photon in 2006 for an upfront payment of £16.5 million. Harlow continued to lead its New York agency before a short-lived spell as the director of communications planning at the Perth-based The Brand Agency.

Posting on Facebook earlier today, Wilkins said: "John you truly were a legend and the most brilliant of all the misfits. Thoughts, love and feelings to all John's nearest and dearest."

Thursday’s Campaign magazine will carry a more indepth tribute.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published