Naked Communications has created a new content company called Naked Ventures, which will work on developing properties for clients across music, television and digital channels.
It has hired Matt Jagger, a director of Universal Music Group, to lead the new business. Jagger is an entertainment lawyer by background, and a former chief executive of the Ministry of Sound and managing director of Mercury Records.
Based in London, Jagger will work for Naked's international offices, or directly with clients, to develop ideas in music and television that can be monetised.
Nigel Long, the group chief executive of Naked, said: "Our understanding of channels, consumers and brands throws up opportunities to create content and properties on behalf of our clients. Matt's job will be to convert those opportunities into tangible business."
Jagger said: "You don't need to have been in the communications business for 20 years to know that brands are looking for new ways to connect with customers. Naked will continue to find these ways, and Naked Ventures will monetise them."
Jagger joined Universal as a UK director in 2002, having previously spent four years at Ministry of Sound, where he grew the record company side of its business.
Naked Ventures is the latest specialist business to be launched by the company. It follows the launch of Naked Numbers, a venture in the data, evaluation and modelling space, unveiled in October of last year.