Naked wins brief for discounter TK Maxx

Naked Communications has picked up a brief from the discount retailer TK Maxx after a four-way pitch.

The agency saw off competition from TK Maxx's media planning and buying agency, Starcom Motive, through which the retailer spends about £2.3 million a year, as well as from Michaelides & Bednash and Experience.

The brief is to develop a strategic direction for the brand, to develop ideas to introduce more shoppers to the store and to make TK Maxx a household name.

The agency will work collaboratively with TK Maxx's in-house creative department, which is currently running a regional TV advertising campaign in Scotland, Northern Ireland, the Republic of Ireland and the Yorkshire- Tyne Tees region.

Jenny Spiers, the manager of marketing at TK Maxx, said: "Naked's strategic reputation is unrivalled."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).