Nando's appoints first head of digital

Nando's is upping its digital credentials by appointing a head of digital, Jonathan Hopkins, who previously ran digital consultancy Shed.

Nando's: appoints head of digital
Nando's: appoints head of digital

Hopkins has more than 10 years' experience across digital.

At Shed, he worked in partnership with agencies including Poke, Hypernaked and BBH on brands including Orange, Cadbury and Nokia.

Prior to Shed, Hopkins was senior creative and digital consultant at Bite Communications, where he worked with clients Apple and Facebook, among others.

The appointment of Hopkins comes as Nando's prepares to up its digital credentials by growing the division and expand its overall UK marketing team, which numbers around seven.

Last year, the Portuguese-themed chicken restaurant launched a digital campaign fronted by US comedian Reggie Watts, encouraging consumers to "make some noise".

Nando’s is currently working on the next version of the Nando's applications and is plotting a national campaign which will be digitally led.

A spokesperson for Nando's said: "Digital is clearly a very important part of our marketing strategy, therefore our entire marketing team is digitally savvy."

Follow John Reynolds on Twitter @johnreynolds10

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published