Nando's extends relationship with 18 Feet & Rising

Nando's Grocery has appointed 18 Feet & Rising to its £4 million global advertising account, without a pitch.

Nando's: 'wing roulette' by 18 Feet & Rising
Nando's: 'wing roulette' by 18 Feet & Rising

The agency is tasked with developing a global brand platform for the company’s grocery range and will begin with its Peri-Peri sauces.

The platform will initially launch in Australia later this year. Activity in the UK, South Africa and North America will follow soon after. 18 Feet & Rising will be responsible for leading creative communications and supporting online content.

The agency won the £2 million account for Nando’s restaurant chain in April 2013.

The full Nando’s Grocery range, which includes sauces, spices and marinades, is currently stocked in 23 countries.

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