Nando's matches personalities with spices in tongue-in-cheek push

Nando's is running a tongue-in-cheek "find yourself" campaign that matches people's personalities with different strengths of its peri-peri spice.

Nando's Facebook page: 'Find Yourself' peri predictor
Nando's Facebook page: 'Find Yourself' peri predictor

The creative is running messages including "punch yourself to wake up? Hot peri-peri is made for you, spice gladiator", and will drive people to social media channels by including a #findyourself hasthtag.

Wieden & Kennedy created the print, digital and outdoor advertising campaign, while MPG has handled the media planning and buying.

The campaign activity launches this week and is meant to prove there is a peri-peri spice for everyone, whether they are "a sensitive soul, or an unhinged nutface".

People will be encouraged to declare what spice they are via social media and can find the spice they are most suited to via a Facebook app called "peri predictor", which asks a series of situation-based questions.

Twitter users who include the #findyourself hashtag will get a "peri prediction" from @nandos_official, who will ascertain what spice they are by analysing their timeline.

Pretty Green will handle the social media activity that is tied into the campaign.

Nando’s will also use its sales data to create a spice map of the country in order to find out which areas of the UK like spicy food the most. 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published