Nando's moves into content publishing with Adjust Your Set appointment

Nando's has appointed content marketing agency Adjust Your Set, as it looks to become a brand publisher.

Nando's: parted ways with 18 Feet & Rising earlier this year
Nando's: parted ways with 18 Feet & Rising earlier this year

Adjust Your Set won after a five-way pitch against Brothers & Sisters, Snap, Mr President and Somethin' Else, Campaign understands.

It was understood that Nando's had called a creative pitch after parting ways with 18 Feet & Rising. But the roster of shortlisted agencies points to an editorially-led rather than traditional advertising strategy. 

The appointment comes after the arrival of Kev McFadyen, the former head of marcomms strategy and planning at O2, as the head of brand communications at Nando's UK in January.

Oliver Group, the in-house specialist group, added Adjust Your Set to its network in June, following the acquisition of Dare at the beginning of 2016.

The pitch was handled by The Observatory International. Nando's and Adjust Your Set declined to comment.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).