NAS spot by WTCS to show how autism is hard to understand

The National Autistic Society this week launches its first national

advertising campaign with a harrowing TV commercial through Walsh Trott

Chick Smith.

The 30-second ad, which runs on ITV and Channel 4 as well as in cinemas

showing the Iris Murdoch biopic, Iris, marks the 40th anniversary of the

NAS, which counsels families and helps run schools for sufferers.

The black-and-white TV ad shows a young boy repeatedly banging his head

against a wall. There is no dialogue to accompany the thumping noise and

the ad closes with the endline: "Now you know what it's like trying to

understand autism."

NAS's director of marketing and fundraising, Assaf Admoni, said: "The

purpose of the campaign is to raise awareness of autism as a condition,

to get people to take it more seriously and to predispose them to help

if called upon."

WTCS was appointed to the task in September 2001, with Walker Media

taking the brief for media planning and buying.

The ad was written by Nick Wray and art directed by Steve Back with

supporting posters by Graham Sherlock and Neil Crocker.

The film was directed by Richard Anthony through Tsunami and Method


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