Nat Geographic to launch UK Kids title

National Geographic is to launch its children's magazine, National Geographic Kids, in the UK.

The title, aimed at six- to 12-year-olds, has a circulation of 1.2 million in the US.

National Geographic, which has 356,438 subscribers in the UK, is considering partnering with a consumer publisher to produce National Geographic Kids under licence.

Declan Moore, the vice-president and general manager of international advertising at National Geographic, said: "We feel that there is a gap in the market in the UK. The magazine is definitely more about entertainment rather than education."

National Geographic is also looking at launching adventure and travel titles. Last October, it launched a supplement, National Geographic Adventure, to tap into the growth of adventure holidays. Despite the existence of travel titles such as Conde Nast Traveller and Sunday Times Travel Magazine in the UK, National Geographic believes there is an opportunity to grow this market.

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