The National Accident Helpline has released two more ads as part of its "Underdog" campaign. The Gate created the 30-second spots, which feature a CGI character called Underdog who is voiced by Joe Pasquale. Brian Blessed also lends his voice to the ads, which dramatise situations where someone tries to claim compensation after they have been injured. The TV spots are supported by social media and search advertising. They were created by Dave Trott and Gordon Smith. The production company was Aardman.