National Express hands entire CRM account to AIS London

National Express has appointed AIS London as it takes a more strategic approach to its customer relationship marketing.

National Express: hands CRM account to AIS London
National Express: hands CRM account to AIS London

AIS London will handle the coach operator's CRM and content activity.

It was selected after a competitive pitch at the end of last year, which consolidated three separate accounts into one. AAR oversaw the process, which began in August 2013.

The direct marketing agency replaces incumbents Sky IQ, which hosted the database Experian, CheetahMail, which handled email, and McCann Birmingham, which oversaw the creative work.

Rupee Sanghera, the head of CRM at National Express, said: "We’re looking to develop a more strategic approach to CRM and we think AIS London are the right people to evolve our approach and deliver that vision."

In April last year, National Express became the first public passenger transport company to rack up more than 100,000 Facebook likes.

In May 2012, the company hired its first dedicated content manager, Sally Hawkesford, to oversee its social media.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More