National Geographic launches noughties global campaign

National Geographic Channels International has launched a global TV campaign for a new series about the noughties.

The idents for The 2000s: The Decade We Saw It All have been created by The Corner.

The animated spots highlight memorable moments from the 2000s such as Barack Obama’s US presidential campaign, the popularity of the Harry Potter books and the rise of Google.

The show follows on from The 80s: The Decade That Made Us and The 90s: The Decade That Connected Us.

The campaign will launch on 1 August in 170 markets and 45 languages on the National Geographic Channel. The series will also begin at the same time in the UK.

Emanuele Madeddu, the senior vice president for creative and consumer marketing at National Geographic Channels International, said: "The noughties was undoubtedly one of the most incredible decades in modern times and it was hard to pick just three things that would resonate with our viewers.

"With help from The Corner we managed to decide on culturally significant events, executed in a clever way to bring them to life and build intrigue ahead of the new series airing."

The ads were created by Tom Prendergast, who was in charge of copywriting, and Joe Stamp, who took the lead on art direction.

Neil Simpson, the founding partner at The Corner, said: "The three spots for National Geographic Channel build on the success of the work we’ve created with the brand in the past.

"We were able to add an interactive element for the viewer by challenging them to decode the meaning and make the link to historic moments in time, teasing the new series ahead of its launch next month."

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