National Lottery Christmas campaign thanks players for transforming the nation

The National Lottery's Christmas ad, which launches tomorrow, is a 40-second animated film that celebrates the transformative effect of Lottery funding on people and places across the UK.

The campaign, created by Abbott Mead Vickers BBDO, celebrates the milestone of half a million projects funded by the Lottery since it was launched in November 1994.

It depicts a lottery ticket blowing through the country, turning drab, run-down environments into places full of sunshine, colour and activity.

Locations featured include Cardiff Castle and the Giant’s Causeway in Northern Ireland, both of which have received Lottery funding. It also revisits Team GB’s success at the Olympics this summer in Rio.

Arabella Gilchrist, head of brand for The National Lottery, said: "This campaign is about celebrating the fantastic things that the public do to enrich the nation by playing National Lottery games – and what better time of the year to say thank you than at Christmas.

"National Lottery players raise more than £30m every week – which goes towards arts, sport, heritage and community projects in every neighbourhood across the UK."

The ad was created by Dave Buchanan at AMV, and Mike Moloney was the creative director for production company Art & Graft. The media agency is Vizeum.

It is soundtracked by a re-recording, using a children’s choir, of James track Nothing But Love, which was released as the second single from the band’s latest album, Girl at the End of the World.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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