National Lottery 'hero's return' by AMV BBDO

In its latest campaign for the National Lottery, called "life changing", Camelot is promoting the Heroes Return Big Lottery Fund initiative through which more than 50,000 World War Two veterans have returned to the scenes of their wartime battles to pay their respects to fallen comrades.

The inspiration for the TV commercial is Private Jack Jennings, a veteran who fought in Burma, and was able to return there in 2010 thanks to money raised by National Lottery players.

Credits

Marketing director
Head of draw based games
Marketing manager
Creative planner
Copywriter
Art director
TV producer
Media agency
Media planner
Production company
Director
Photographer
Production co. producer
Post-production company
Audio post-production
Exposure (e.g. Youtube, TV, press)

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