National Lottery hits record sales thanks to surge in mobile payments

Booming mobile payments for the National Lottery have helped operator Camelot achieve record annual sales of £7.6bn - up more than £300m on the previous year.

The Lottery achieved its highest ever sales in the year to March (Picture: K J Payne/Flickr)
The Lottery achieved its highest ever sales in the year to March (Picture: K J Payne/Flickr)

Lottery sales on all mobile platforms grew 53% in the year to 31 March and now account for almost half of all interactive sales. Smartphone sales are growing especially quickly, up 71%.

The figures mirror data released this month showing that almost half of all UK ecommerce sales were now on mobile, with phones taking share from tablets.

Camelot also increased sales of the core Lotto product, thanks to changes introduced last year which increased the chances of winning a £1m+ prize. In the six months after the changes, Lotto gave out more than 100 of these prizes - double the figure for the previous six months.

"I’m delighted by the fantastic year we’ve had – especially across our digital channels," Camelot's chief executive, Andy Duncan, said. "With our own world-leading mobile platform and over eight million registered online players, Camelot leads the field of digital lottery innovation.

"To build on the year’s outstanding performance, we’ve got some really exciting plans lined up – starting with Rio, where The National Lottery is supporting our elite athletes in their quest for gold."

The Lottery raised £1.9bn for good causes in the last year, taking the total raised since its foundation in 1994 to £35bn. It handed out £4.2bn in prizes last year, taking the total to £59bn.

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