National Media Museum shows people how the internet sees them

The National Media Museum has launched an interactive "mirror" to reflect what an individual's online life says about their personality.

Mirror portal: offers a reflection of an individual's online social activity
Mirror portal: offers a reflection of an individual's online social activity

The mirror portal, created by RKCR/Y&R, compares an individual's social activity on sites such as Facebook and information from a database of 6.5 million internet users, gathered by researchers at Cambridge University, to show what aspects of their personality are most strongly exhibited online.

This is combined with information from the 'Big 5' personality test, which is an established personality test with 80% accuracy, filled in by users.

This provides a percentage score for how open, conscientious, extrovert, agreeable or stable, users are.

This is visualized as an interactive, animated "reflection", which can be downloaded by the user and shared on social networks.

The initiative is part of the National Media Museum's 'Life Online' Gallery, which is an exhibition that aims to show people how the internet impacts on their lives.

Saint, which was merged into RKCR/Y&R earlier this year, was awarded the project for the Bradford-based gallery in October last year.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Christmas 2016 ads: the best so far
Shares0
Share

1 Christmas 2016 ads: the best so far

Buster the Boxer, Mrs Claus, a doll that comes to life and an adventurous carrot feature in this year's Christmas ads. Campaign rounds up the best ads from the season.

Just published

More