National Savings and Investments reviews creative roster

National Savings and Investments (NS&I), the state-owned savings bank, is reviewing its direct and above-the-line ad agencies.

Sir Alan Sugar: appeared in past NS&I campaigns
Sir Alan Sugar: appeared in past NS&I campaigns

The pitch is being run through the Government Procurement Service. Prospective agencies were contacted in late November and asked to express interest in the brief. NS&I is expected to send an invitation to tender in the new year.

As a Government-backed entity, NS&I must review its agency relationships every five years. It’s previous review, began in 2007 and completed in 2008.

Kitcatt Nohr Digitas beat the incumbent EHS Brann (now Havas EHS) to win the direct account, while Chick Smith Trott (now The Gate) retained the above-the-line account. OMD won the media pitch.

Sir Alan Sugar often appeared in NS&I’s advertising and donated his fee to Great Ormond Street children’s hospital.

But the businessman and reality TV stalwart was forced to stop in 2009 when he became an advisor to the then Prime Minister Gordon Brown, because cabinet office rules prohibit the use of political figures in government.

A spokeswoman for NS&I confirmed that the body had begun its tender process, but could not comment any further.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published