National Television Awards announces twelve-ad shortlist

The National Television Awards, in which ordinary viewers vote for their favourite TV programmes, has shortlisted 12 commercials for its inaugural advertising prize (Campaign, 6 June).

The National Television Awards, in which ordinary viewers vote for

their favourite TV programmes, has shortlisted 12 commercials for its

inaugural advertising prize (Campaign, 6 June).



Viewers will be given the chance to vote for their favourite ad,

alongside the traditional programmes and celebrities, via application

forms in the Sun and the TV Times this week. The ceremony will take

place on 7 October at the Royal Albert Hall.



The shortlist was compiled by an independent survey backed by the

Institute of Practitioners in Advertising.



The list comprises: Abbott Mead Vickers BBDO’s campaign for BT starring

Hugh Laurie; Wieden & Kennedy’s ’good vs evil’ film for Nike; Ogilvy &

Mather’s ’statistics’ spot for Guinness; HHCL & Partners’ Blackcurrant

Tango ad; Ammirati Puris Lintas Amsterdam’s ’elephant’ ad for Rolo; BMP

DDB’s pyramid tea bags film for PG Tips; Euro RSCG Wnek Gosper’s ’hero’

ad for the Peugeot 406; Lowe Howard-Spink’s ’babies’ ad for the Vauxhall

Astra; AMV’s W. H. Smith work starring Nicholas Lyndhurst; Safeway’s

’Harry and Molly’ from Bates Dorland; and J. Walter Thompson’s ’little

girl on potty’ for Andrex.



The Rolo ad won the 1996 TV Grand Prix at Cannes, while Blackcurrant

Tango has won Cannes gold, D&AD silver and the British Television

Advertising Awards Grand Prix (CHECKING). The Nike film is also a Cannes

gold and D&AD silver winner, but other shortlisted ads, such as the W.

H. Smith work, have had mixed receptions within the industry itself.



Nick Phillips, the director-general of the Institute of Practioners in

Advertising, said: ’We congratulate the National Television Awards on

recognising the important contribution that commercials make to the

value, in terms of information and enjoyment, that viewers obtain from

television.’



Acclaimed ads such as Blackcurrant Tango’s ’St George’ and Nike’s ’good

v evil’ will battle it out for the top spot against ’people’s

favourites’ such as Andrex and PG Tips.



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