The National Trust has launched a campaign to promote places the nation loves, such as Wicken Fen and Stourhead. The outdoor, press and digital activity, by 18 Feet & Rising, features children at National Trust properties. Each execution shows a different activity, such as playing in the mud or bug-hunting, and draws on the well-known "I heart NY" design by replacing the heart with the National Trust logo. The work was written by Behrad Taherparvar, who also art directed it with Noreen Khan. The photographers were Josh Cole, Naomi Goggin, Caroline Irby and Arnhel de Serra.