National Trust 'MyFarm' by Dare

Dare has created an online campaign to support the launch of MyFarm, a National Trust experiment in which the public help run a real-life working farm via the web.

The 60 second ad aims to drive traffic to the MyFarm website,

MyFarm experiment aims to connect people with how food is produced. For a £30 annual subscription, people take control of a farm on the Wimpole Estate in Cambridgeshire by voting on issues to do with the everyday running of the farm.

The ad was written by Dan Gorlov and art directed by Rachel Le Feuvre. It was directed by Kjetil Njoten through Betsy Works.