Nationwide adds TalkSport to football sponsorship list

TalkSport has pulled off the Wireless Group’s biggest sponsorship deal by persuading Nationwide Building Society to back its coverage of Euro 2000.

TalkSport has pulled off the Wireless Group’s biggest sponsorship

deal by persuading Nationwide Building Society to back its coverage of

Euro 2000.



The package, believed to worth around pounds 750,000, covers sponsorship

of TalkSport’s exclusive coverage of England’s home games in the run up

to Euro 2000 and the combined Euro 2000 coverage of TalkSport and the

Wireless Group’s network of independent local radio stations.



Nationwide, the official sponsor of the England football team, will also

put its name to five of the station’s one-hour phone-ins with England

manager Kevin Keegan, receive branding on national and local press

advertising and TalkSport’s double-decker ’Sport Bus’, which will appear

at both of England’s pre-tournament home games.



The deal will run until July and was put together by TalkSport’s

sponsorship manager Adam Rowland and Nationwide’s sponsorship agency MGA

Broadcasting.



Chris Morgan, head of sponsorship at TalkSport’s sales house Impact,

said: ’TalkSport will take coverage of the England team to a wider

grass-roots fan base. Nationwide’s broad customer base makes it the

perfect partner for us.’



Meanwhile, Talksport has signed up another client for a sponsorship

package believed to be worth around pounds 500,000.



The interactive betting service Blue Square will sponsor a series of

features on sporting statistics, hosted by the former Ipswich and

Manchester United player Alan Brazil. The sponsorship will run until the

end of the year.



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