Nationwide launches first digital campaign with Havas Work Club

Nationwide and Havas Work Club launch the 'People Powered Digital Services' campaign.

Nationwide: the bank's Twitter page offers answers to queries 24 hours a day
Nationwide: the bank's Twitter page offers answers to queries 24 hours a day

The campaign informs customers that Nationwide’s services are better than its rivals’ because they are run by staff and are not automated. The activity includes a 24-hour YouTube takeover with banner ads featuring images of the bank’s staff.

Stephen Leonard, the chief operating officer for marketing at Nationwide, said: "Nationwide is already number one for customer satisfaction on the high street. We’re working hard to deliver the same human, personalised focus into our online service.

"As a brand we are using a range of new cross media and digital platforms to communicate and adopting an 'always on' model built around helpful and engaging customer content integrated across media."

Nationwide digital campaign by Havas Work Club

Havas Work Club has been working with Nationwide on digital projects since before Christmas and won the business without a pitch.

In March, the building society appointed VCCP as its lead agency after a competitive pitch.

At the time of the review, Nationwide said it was keen to build a roster of ad agencies, reflecting the modern, digital landscape. Previously it had used 18 Feet & Rising for all its advertising.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published