Nationwide lines up agencies for ad review

DLKW, VCCP and Mother have made it onto the longlist for the £20m Nationwide advertising pitch.

Nationwide: incumbent Leagas Delaney on review longlist
Nationwide: incumbent Leagas Delaney on review longlist

Nationwide’s long-standing incumbent agency Leagas Delaney has also made it onto the list, alongside 18ft and Rising and Publicis London. A shortlist of three agencies is expected next week, with pitches taking place in January.

The review of Nationwide's £20m ad business started last month and is being handled through intermediary Agency Insight. Nationwide is also approaching digital agencies about its online advertising business as part of the same process.

Earlier this year, Nationwide launched a major TV campaign, created by Leagas Delaney, featuring the cast of characters from the TV comedy series 'Little Britain'. The agency has worked on the Nationwide account on and off since 1985.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).