Nationwide names tiny Swindon outfit after dropping GGT

Emery McLaven Orr, the agency that scooped a coveted place on the Rover roster last year, has stepped into the void left by the Nationwide Building Society’s sacking of GGT last month.

Emery McLaven Orr, the agency that scooped a coveted place on the

Rover roster last year, has stepped into the void left by the Nationwide

Building Society’s sacking of GGT last month.



Nationwide announced two weeks ago that it would not be renewing its

contract with GGT, declaring it had no need of a full-service

agency.



It intimated, however, that media would remain with the GGT joint

venture, Media Solutions.



The building society will now use EMO to handle the creative work for

its local and national campaigns, worth an estimated pounds 6 million.

TV will be handled on an ad hoc basis, although GGT created two

commercials for the society a year ago.



EMO which, like Nationwide, is based in Swindon, made its name as a

specialist local shop, working on accounts in conjunction with lead

agencies to provide creative for regional promotions and campaigns. This

worked particularly well on such accounts as BMW, alongside WCRS, and

was extended to the Rover business last year (Campaign, 15

November).



The agency’s group director, Simon McLaven, confirmed EMO had been

working with Nationwide for three years, handling such projects as

branch-focused material, but it would now handle all press advertising.



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