Nationwide taken to court by former agency 18 Feet & Rising in ad row

18 Feet & Rising is taking its former client Nationwide to court following a dispute over who actually conceived one of its ad campaigns.

Nationwide taken to court by former agency 18 Feet & Rising in ad row

The agency filed a claim against Nationwide in the Chancery Division of the High Court on 17 July, according to documents in the public domain.

Campaign understands that the row concerns a TV spot launched by Nationwide in May after 18 Feet & Rising stopped working with the building society. 

An in-house team at Nationwide was credited with creating the ad, called "on your side for generations".

Jonathan Trimble, the chief executive of 18 Feet & Rising, told Campaign: "I can’t comment on the details of this case. But it’s important to uphold the highest standards of our industry. The statement of particulars will speak for
itself and should produce an interesting debate."

Nationwide was a key client of 18 Feet & Rising between 2011 and 2015. Earlier this year, Nationwide appointed VCCP to its creative business, which is worth about £30 million annually, after a pitch.

A Nationwide spokesman said: "Nationwide is aware of the claim made by 18 Feet & Rising and we will be strongly defending any formal allegations against the society."

This article was first published on


Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published