NatMags' Frost leaves for IPC

LONDON - IPC has appointed the associate publisher of NatMags'Good Housekeeping, Lisa Frost, as new advertising director of its glossy over-40s title, Woman & Home.

IPC's Woman & Home
IPC's Woman & Home

Before her tenure at NatMags Frost spent six years at Emap in a number of senior positions, including ad manager for Elle, Red, New Woman and Top Sante.

Frost replaces Claire Portis, who left her role as ad director for IPC's women's general interest magazines in January. She will report to Alex Russell, IPC Southbank's group advertising director.

According to the latest Audit Bureau of Circulations figures, Woman & Home, which is priced at £3.40, registered a circulation of 353,160 between July and December 2008, a lift of 5.1% year on year.

Woman & Home competes against a range of titles including Good Housekeeping.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More