The National Magazine Company has poached Lara Tabor from Redwood
Publishing to be Zest’s new advertisement director, and is to publish a
special January issue for the first time.
Zest represents familiar territory for Tabor, who joins at the start of
May, as she worked on the magazine when it launched in 1994.
She joined Redwood last June to be launch ad controller of Boots’ Health
and Beauty magazine. Tabor was previously sales development manager on
Having a Baby and has worked on Emap’s parenting titles. She started out
in classified sales for BBC Holidays.
Zest publisher Pippa Walker said she interviewed eight candidates for
the ad director’s position, which became available when Emma Hewson took
’Lara is a Zest girl, everybody knows her and her references from
agencies were amazing,’ said Walker.
On the back of the success of its latest December and February issues,
Zest has decided it will publish a January issue for the first time.
The issue will have two themes and two front covers. The first half of
the magazine will cover partying and the second half will feature
detoxing and health.
Zest has recently benefited from the dotcom boom by picking up
advertising for companies such as ClickMango.com and SuperNature.com.
But Walker is keen to win more business along the lines of the recent
Nike supplements and the promotion with Intersport. The sales team is
authorised to sell promotions, sponsorship, online and inserts as well
as display. ’They are all fully briefed to present clients with a wide
range of creative solutions.’ explained Walker.
Peugeot has been signed up as the new sponsor of the Zest Fitness
Challenge, replacing Tommy perfume. The top prize is a car and 330 gyms
across Britain will participate.
In the last ABCs, Zest showed the biggest sales increase in the health
and beauty market, growing 8.4 per cent to 117,244. But it still lies
second to Emap’s Top Sante with 161,067, and will face competition from
Marie Claire Health & Beauty when the IPC title increases its frequency
to monthly in June.