NatMags snatches Tabor from Redwood for Zest ad chief role

The National Magazine Company has poached Lara Tabor from Redwood Publishing to be Zest’s new advertisement director, and is to publish a special January issue for the first time.

The National Magazine Company has poached Lara Tabor from Redwood

Publishing to be Zest’s new advertisement director, and is to publish a

special January issue for the first time.



Zest represents familiar territory for Tabor, who joins at the start of

May, as she worked on the magazine when it launched in 1994.



She joined Redwood last June to be launch ad controller of Boots’ Health

and Beauty magazine. Tabor was previously sales development manager on

Having a Baby and has worked on Emap’s parenting titles. She started out

in classified sales for BBC Holidays.



Zest publisher Pippa Walker said she interviewed eight candidates for

the ad director’s position, which became available when Emma Hewson took

maternity leave.



’Lara is a Zest girl, everybody knows her and her references from

agencies were amazing,’ said Walker.



On the back of the success of its latest December and February issues,

Zest has decided it will publish a January issue for the first time.



The issue will have two themes and two front covers. The first half of

the magazine will cover partying and the second half will feature

detoxing and health.



Zest has recently benefited from the dotcom boom by picking up

advertising for companies such as ClickMango.com and SuperNature.com.

But Walker is keen to win more business along the lines of the recent

Nike supplements and the promotion with Intersport. The sales team is

authorised to sell promotions, sponsorship, online and inserts as well

as display. ’They are all fully briefed to present clients with a wide

range of creative solutions.’ explained Walker.



Peugeot has been signed up as the new sponsor of the Zest Fitness

Challenge, replacing Tommy perfume. The top prize is a car and 330 gyms

across Britain will participate.



In the last ABCs, Zest showed the biggest sales increase in the health

and beauty market, growing 8.4 per cent to 117,244. But it still lies

second to Emap’s Top Sante with 161,067, and will face competition from

Marie Claire Health & Beauty when the IPC title increases its frequency

to monthly in June.