Nato hires M&C Saatchi to help with comms

Nato has hired M&C Saatchi to advise it on its communications.

Nato: hires M&C Saatchi
Nato: hires M&C Saatchi

The agency group will help the military alliance organisation’s Allied Rapid Reaction Corps on its comms, including, but not limited to, the force’s social media response to terrorist attacks.

Earlier this month M&C Saatchi executives provided communications advice during an ARRC exercise involving 2,500 soldiers. The M&C Saatchi staff responded to social media comments from pretend terrorists on a simulated network.

A spokeswoman for M&C Saatchi declined to comment. A spokesman for Nato had not returned request for comment by the time of publication.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published