NatWest launches mortgage spot during Britain's Got Talent

NatWest and Royal Bank of Scotland have worked with M&C Saatchi to produce an ad promoting its mortgage offers, which aired for the first time during ITV's 'Britain's Got Talent' at the weekend.

The two versions of the "house that built Jack" spot feature a young boy talking about his parents moving into their own home, so they can start a family.

The one-minute films are aimed at both English and Scottish audiences, one featuring the Murston family, and the other, the McAvett family, and will run until mid-July.

The spots show Jack describing how his parents used to live with grandma and granddad, with cutaways to awkward moments on the sofa, before they saved up enough money to buy a home of their own – and have him.

M&C Saatchi’s group executive creative director Elspeth Lynn worked on the ad, with copywriter David Fleetwood, art director Gary Monaghan, planner Sabrina Douglas and photographer Paul O’Connor.

Pete Riski directed the films, which appear on TV and YouTube, and the production company is Rattling Stick.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More