NatWest teaches kids value of saving with Aardman-animated app

Money-saving animated characters Pigby and Friends are the stars of a smartphone and tablet app teaching children the value of money.

  • Pigby and Friends teach children the value of money

    Pigby and Friends teach children the value of money

  • Pigby and Friends teach children the value of money

    Pigby and Friends teach children the value of money

  • Pigby and Friends teach children the value of money

    Pigby and Friends teach children the value of money

  • Pigby and Friends teach children the value of money

    Pigby and Friends teach children the value of money

  • Pigby and Friends teach children the value of money

    Pigby and Friends teach children the value of money

  • Pigby and Friends teach children the value of money

    Pigby and Friends teach children the value of money

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The characters, created by ‘Wallace and Gromit’ studio Aardman Animations, made their ad debut at the end of last year during the launch of NatWest’s First Saver account.

The smartphone and tablet app lets children play as a boy or girl pig running a stall at a fairground, making decisions to spend or save, with the latter choice resulting in saving bonuses. At every five-minute juncture, players are taken to the Pigby Bank to deposit their savings.

Client: David Crawford, head of savings, NatWest

Brand: NatWest First Saver

Agency: M&C Saatchi

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