NBC is position its NBC New York site as a source of information about the city for 'locals only' in a new TV campaign.
Each spot, created by Mother New York, focuses on a misfit character who, for one reason or another, is incarcerated in their home or workplace.
Because they can’t experience the city themselves they use the website to keep up with news from around the city.
VIDEO 1: Ted
VIDEO 2: Liz
VIDEO 3: Ron