Neil Armstrong 'stars' in Waterstone's ad

LONDON - Neil Armstrong's moonwalk is the basis of a Waterstone's TV spot, launched to coincide with the Christmas period.

The ad is one of two by CHI & Partners, based on the concept of ‘discovery'.

Mocked-up footage shows Armstrong refusing to descend from the space capsule until someone discovers the story of the landing.

A second spot features someone waiting to be buried alive.

The ads were written by Matt Collier and Wayne Robinson and directed by Mike Long through Epoch.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).