Neil Francis steps down from SFW

Neil Francis, one of the founding partners at Stephens Francis Whitson, is leaving the agency as it rebrands as VCCP me.

Stephens (l) and Whitson: VCCP me is partnering with the Chime data consultancy Tree
Stephens (l) and Whitson: VCCP me is partnering with the Chime data consultancy Tree

The agency, in which Chime Communications holds a majority stake, has formed a strategic partnership with Chime's wholly owned data consultancy Tree, which will move into the VCCP me offices in London's Victoria.

Francis has decided to leave to consider new options. His stake in VCCP me has been acquired by Chime and the agency is looking for a senior creative to replace him.

Francis said: "I have had a ball, but it now feels the right time to move on to a new challenge."

The partnership with Tree is designed to bolster the agency's data consultancy and planning capability.

Chime is investing in a digital analysis and application development business based in Singapore and India to complement this.

Ben Stephens, a founding partner of SFW, said: "We're putting together an agency with a reputation for excellence in data-driven marketing strategy and execution with one that is a proven expert in the management of complex data and uncovering real insight from it."

Chris Whitson, the other remaining founder, added: "The name change cements our position within the VCCP Partnership and reflects the significant increase in our working with other parts of the Partnership."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published