Neptune ascends White Cliffs of Dover for National Trust campaign

Roman god Neptune erupts from the breaking waves that pummel The White Cliffs of Dover, towering hundreds of feet, holding his trident aloft, thanking the public for supporting the National Trust's save-the-coast campaign, and then popping back under the breaking waves.

Neptune ascending: the Roman god thanks the British public for helping the National Trust
Neptune ascending: the Roman god thanks the British public for helping the National Trust

At least he appeared to, in an impressive stop-motion projection stunt last week for the National Trust, that was devised to captured the drama of the UK’s coastline.

The stunt celebrates the 50 years since the National Trust launched its Neptune campaign, which kicked off in 1965 and has resulted in the charity managing 775 miles of coast in England, Wales and Northern Ireland.

Here is a YouTube video depicting the 50th anniversary event:

Neptune was projected onto the White Cliffs of Dover both as a variety of still images, and as the stop-motion sequence that animates his ascent from the waves.

The towering projections were achieved using an array of kit, including multiple cameras on a trigger system. It took seven technicians two nights to film from the Port of Dover, with the animation comprising 225 stills, each of which was taken with a long exposure of up to five seconds and shot in 4x HD.

A YouTube video takes viewers behind the scenes of the shoot:

The White Cliffs projection is the first element in a six-month ‘Summer of Coast’ campaign by the conservation charity to promote the power and majesty of the UK coastline.

Client: Helen Ghosh, director general, National Trust

Brand: Neptune

Agency: Mischief PR, Projection Artworks, Whitecoat

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published