Various people are moving in slow motion, as if floating, using an underwater effect to demonstrate how people feel in the morning before they have their cup of coffee. The visuals are perfectly matched by the Nina Simone track 'New Day' sung by Muse, one of the band's few really decent tracks from their last album. It adds to a string of decent ads produced over the years and matches the 1999 spot featuring Jimmy Nash's 'I Can See Clearly Now'. After the people in the ad take a drink of Nescafe from their red mugs they have a satisfied look on their faces, which is how most of us feel in the morning. The ad ends with the tagline "It takes full flavour to function". Creative team Luke White and Marc Bennett, directed by Paul Street through Streetlight Films.