Nestle brings back 'last Rolo' strapline in YouTube film series

Nestle has revived the classic Rolo strapline, 'Do you love anyone enough to give them your last Rolo?' for a series of online films, as the brand seeks to target a "whole new generation" of consumers.

Rolo: launches digital marketing campaign to target younger consumers
Rolo: launches digital marketing campaign to target younger consumers

Using the hashtag #lastrolo, the brand has rolled out five short videos, each aiming to capture the tension of a person who "loves the indulgence" of Rolo and must decide whether or not to share it with a loved one.

The videos feature on the brand’s YouTube channel and have been designed to appeal to younger consumers, as well as the brand’s target demographic of +35yrs.

The videos are part of a wider social media campaign for the brand, which includes a Facebook and Twitter redesign and social media.

"The Rolo brand has been loved by generations of consumers in the UK for more than 75 years," a spokesperson said.

"This Autumn it is back with five new videos – some funny, some dramatic and some emotional – but all asking the iconic question ‘Do you love anyone enough to give them your last Rolo?"



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