Nestlé kicks off pitch for UK customer relations business

Nestlé is on the hunt for an agency to handle UK customer relations across its brands.

Nestlé: kicked off pitch
Nestlé: kicked off pitch

The company has asked agencies to submit details this week and will draw up a shortlist over the next fortnight. Pitches are due to take place in early January.

The incumbent on the account is Blueberry Wave.

It is believed that Nestlé wants to inject more strategy and creativity into the account. The winning agency will handle e-mail communications and consumer data management for brands, including running loyalty schemes. It will also help Nestlé create stronger relationships with customers. It is thought that the brief will focus on the company’s coffee, infant-nutrition and pet-food brands. These include Nescafé, SMA and Purina pet care.

Blueberry Wave has worked with Nestlé for several years. The data shop launched, ran and managed the Nescafé Pick-Me-Ups customer rewards scheme.

The pitch is being run through Nestlé’s procurement department. A spokeswoman for the company said: "We are unable to comment as we are in a pitch process."

Blueberry Wave declined to comment.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published