Nestle reviews its direct marketing arrangements

LONDON - Nestle is in the process of holding chemistry meetings with a number of agencies with a specific focus on CRM and digital.

Nestle Aero
Nestle Aero

Nestlé currently works with a number of agencies across its brands in the UK, including OgilvyOne and Joshua.

JWT currently handles Nestle confectionary advertising, which includes KitKat.

A spokesman for Nestle said that the company did not comment on commercial contracts.

 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More