Nestle has called three of its roster agencies into discussions at
its Switzerland headquarters to decide the fate of its current Nescafe
Publicis, McCann-Erickson and Dentsu are all making presentations for
what sources describe as ’phase two’ of the campaign. The initial work,
which featured people from all over the world enjoying a cup of Nescafe,
was created by Publicis.
The Dentsu group, whose main UK agency, CDP, is thought to be involved
in the talks, handles the advertising for the brand in the Far East and
Korea but has never before been invited to pitch for work that will air
McCann-Erickson, which handles the bulk of Nescafe’s worldwide business,
was shunned last year when Publicis was appointed to create the latest
campaign, dubbed ’open up’.
A spokesman for Nestle refused to comment.