Nestle Waters picks Vivid Brand for Perrier global retail marketing

Nestle Waters has appointed Vivid Brand to handle the global retail marketing account for its sparkling mineral water brand Perrier.

Perrier: will launch a global omni-channel strategy and campaign later this year
Perrier: will launch a global omni-channel strategy and campaign later this year

Vivid Brand, the shopper marketing agency that Publicis UK bought in April last year, won the account following a pitch process.

The agency will work with Perrier to launch a global omni-channel strategy and campaign later this year. Key markets including the US, UK, France and China.

Guy Wieynk, the chief executive of Publicis UK & Western Europe, said: "Perrier is a world renowned brand with a unique personality, we’re very excited about the win.

"Vivid Brand’s scope of work will include the advancement of Perrier’s ability to win at the point of purchase on a global footprint. 

Nestle already uses Publicis London for creative work on its brands Nescafe and Buxton.

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