Net-A-Porter starts search for agency

The online fashion brand Net-A-Porter has kicked off a search for a media agency to handle its online planning and buying account.

The retailer, which has previously focused its marketing activities on search and e-mail, is looking to appoint an agency ahead of a planned burst of online display advertising. The company has approached several agencies about the business.

Net-A-Porter appointed The Search Works to handle its search marketing account last June and this relationship is thought to be unaffected. It also uses the e-mail marketing specialist Lyris and drives 32 per cent of its sales through e-mail.

Last year, Net-A-Porter appointed Alison Loehnis as its first vice-president of sales and marketing. Loehnis joined from Louis Vuitton Moet Hennessy, where she was the global marketing director for the Thomas Pink shirt brand.

The London-based e-tailer Net-A-Porter was launched in 2000 and sells fashion items from more than 150 high-fashion labels including Oscar de la Renta, Fendi and Donna Karan.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).