Netflix holds Europe-wide creative pitch

Netflix, the online video subscription service, is looking for a creative agency to work with in the UK and across Europe, as it establishes its position against rivals such as LoveFilm and BSkyB's Now TV.

Orange is the new Black: Netflix original series
Orange is the new Black: Netflix original series

The process has only just begun. Several UK agencies have received a call from Netflix notifying them about the brief this week. The company is not working with an intermediary and it is not known when formal pitches will be held.

Crispin Porter & Bogusky works with Netflix in the US, and created the "Miss Know-it-all" campaign for the brand earlier this year. Netflix also released an ad in the UK and Ireland in 2012, created by the company’s in-house team.

According to its Q1 results in April, Netflix has around 36 million subscribers across the world and just over 29 million in the US, leading it to be called the "most watched cable network" in the States even though it is technically not a cable network.

Netflix and Crispin Porter & Bogusky did not respond to requests for comment.

The online video market is highly competitive with Netflix competing against Amazon's LoveFilm Instant, Tesco-owned Blinkbox and Sky's Now TV as well as pay services from BT and Virgin Media.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published