The on-demand TV and film company has contacted creative agencies directly with a brief.
Previous shows commissioned by Netflix include the US remake of House Of Cards and Better Call Saul. This is the first time the company has sought an agency to advertise a specific series in the UK.
Netflix does not have a retained agency in Europe and works with shops on a project basis. Most recently, Wieden & Kennedy Amsterdam produced "great things start with Netflix", which promoted the company’s European expansion.
Before that, Fallon created Netflix’s first UK-specific brand campaign, called "get watching", in 2014.
Netflix did not return requests for comment.