The permission system confronting advertisers wanting to use images
of the Royal Family is being brought up to date in new codes being
introduced this summer.
At the same time, the ad industry is expected to confirm its intention
to hand over regulation of party political advertising to a government
The changes will be formalised in an updated code to be published by the
Committee of Advertising Practice, which sets the rules for the UK’s
self-regulatory system. They are currently undergoing final legal checks
before going to Office of Fair Trading officials, who must ensure that
they comply with the Competition Bill.
The new code will not change the rules on the use of Royal Family
members in ads. But it will no longer be necessary for advertisers to
get permission from the Lord Chamberlain’s office. Instead, they will
have to make a direct approach to the ’appropriate authority’ such as
Meanwhile, there will be discussions about how political advertising can
be put under the control of an impartial election commission, as
recommended by the Neill Committee on Standards in Public Life last
The main parties are split on the issue. Labour wants political
campaigns brought fully under the CAP code but the Tories back the
present system where political advertising has to conform to rules on
taste and decency but does not have to prove its claims.
Andrew Brown, the CAP chairman, said: ’It isn’t that the industry
doesn’t think political advertising should be regulated, only that it
shouldn’t be its arbiter.’