New cheeky Nando's look draws on South African roots

Nando's has drawn inspiration from its South African roots for a new visual identity featuring vibrant colours and patterns.

  • Artist Mark Salimu has created the new font

    Artist Mark Salimu has created the new font

  • Nando's has based its pattern designs on South Africa's art scene

    Nando's has based its pattern designs on South Africa's art scene

  • Nando's new font

    Nando's new font

  • The new 'Red Peri' colour palette

    The new 'Red Peri' colour palette

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The new identity includes an updated font based on the handwritten signage that is prevalent in Southern Africa, a ‘Peri Red’ colour palette and bold South African patterns.

Nando’s new font was designed by artist Mark Salimu and the characters were firts hand-painted onto wooden panels, which were then digitally rendered into the Nando’s Hand’ font.

The new ‘Peri Red’ colour palette was produced to match the reds of the African Bird’s Eye chilli grown in Mozambique, which is used in Nando’s Peri-Peri sauce.

The Barcelos cockerel image that features in the logo has also been given a "more refined look" to provide the brand with a cleaner and simpler feel.

Nando’s visual identity overhaul has also featured the creation of patterns that are described as "three beautiful pieces of art" that are to be used throughout the restaurant chain’s branding.

Previous illustrations have been replaced with bold, oversized graphics that take inspiration from South Africa’s design and art scene.

Nando’s UK marketing director Andrew Rayner said: "It was a natural choice that our visual identity should be rooted in our South African heritage.

"It not only tells the story of who we are and where we’ve come from, but importantly, it puts our people at its heart."

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