New clients add pounds 7m to St Luke’s

St Luke’s has kicked off the new year with pounds 7 million of new business, after Clark International handed over its pounds 3 million shoes account without a pitch and the agency won a foothold on the coveted United Distillers roster.

St Luke’s has kicked off the new year with pounds 7 million of new

business, after Clark International handed over its pounds 3 million

shoes account without a pitch and the agency won a foothold on the

coveted United Distillers roster.



St Luke’s will handle new products for UD, beginning with a top secret

spirit drink to be launched this summer, and brand support for Ginzing,

a gin-based product which went on test last year.



The agency’s role will be to target new users and broaden the appeal of

spirits among mainstream consumers.



David Abraham, the marketing director of St Luke’s, said: ’We’ve craved

the chance to apply our creativity in the drinks market for some time

and working with UD is an outstanding opportunity.’



On Ginzing, St Luke’s will work with the UK new-brand manager, Neal

Mallett, who is based in Perth. On the secret new drink, it will team up

with with Nik Witcombe, the global new-brand development director, who

is London-based.



St Luke’s joins two existing agencies on the roster. Leo Burnett handles

the bulk of its UK brands including Johnnie Walker and Black and White

whiskies, and WCRS handles Bell’s.



Euro RSCG Wnek Gosper also joined the roster last year to work on a test

launch of a new bourbon called RX.



Clark’s has hired St Luke’s to help reposition its Clark’s Shoes

brand.



This spring’s K Shoes campaign has already been produced by Clark’s

incumbent agency, TBWA, which will continue working on the account until

March. A repositioning campaign will follow in the second half of the

year from St Luke’s. Clark’s Springer brand, with McCann-Erickson

Manchester, is unaffected.



Media planning and buying for Clark’s and K switches from Eurospace to

Universal, McCann-Erickson Manchester’s media arm.



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