New D&AD president Barker presents his manifesto for 2000

D&AD will abandon the copy category for the 2000 awards as part of a series of changes instigated by its new president, Larry Barker.

D&AD will abandon the copy category for the 2000 awards as part of

a series of changes instigated by its new president, Larry Barker.



Barker, the creative director of BMP DDB, announced his agenda for D&AD

at his inaugural dinner this week.



The new-look awards will scrap the word ’copy’, which Barker describes

as ’antiquated and out of touch with modern communications’. D&AD hopes

to reinvigorate the category by referring to this discipline as

’writing’.



D&AD caused a storm at the 1996 ceremony when no Pencils were awarded in

the copy category. In the same year, judges failed to include any

examples of copy in the 1996 D&AD Annual.



There will also be changes in D&AD’s digital awards - Barker plans to

instigate more relevant categories.



Barker is determined to increase D&AD membership to 2,000 from 1,600 and

has vowed that during his presidency, D&AD will move forward in the

areas of training, global influence and women in creativity.



Live Issue, p14.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).