New Dairy Milk ad sets charity shop clothes dancing

Be the first to comment

Cadbury has taken inspiration from charity shop fashion and a 1980s hit for its latest Dairy Milk campaign, which includes a 90-second TV ad that will air tonight (6 May).

The ad, created by Fallon, features dancing clothes in an initially lifeless charity shop.

Individual clothes fall from the rails, rise from the floor and burst from cupboards, and the charity shop is transformed into a dancing extravaganza.

The ad is set to the 1980s soundtrack of Jermaine Stewart’s ‘We don’t have to take our clothes off'.

"Charity Shop" airs tonight and continues the Glass and a Half Full Productions series that started with "Gorilla".

Fallon's executive creative director Augusto Sola and creative Sam Hibbard worked on the project. "Charity Shop" was produced by Riff Raff Films and directed by Megaforce. Post-production was by MPC, with video effects by Michael Gregory.

Cadbury has put £6.2m into the campaign, which will run across digital, events and PR, with media handled by PHD.

Julie Reynolds, marketing manager for Cadbury Dairy Milk, said: "For us Cadbury Dairy Milk is about creating moments of joy that make people smile. We believe this production is another great way of doing just that."

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Twitter reveals insights from best social campaigns of 2015
Shares0
Share

1 Twitter reveals insights from best social campaigns of 2015

Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.

Just published