The scheme, open to commercials of 60 seconds or longer, is designed to inspire a new generation to create longer format ads to rival the three-minute extravaganza which launched the Fiat Strada in 1979 and more recent work from Honda.
Similar to Film4, which airs a mix of old and new cinema, the Director's Cut scheme will award vintage and contemporary longer-length ads, with the winning entries shown on Film4. The jury will be chaired by the director Paul Weiland. The WCRS executive creative director, Leon Jaume, will head a shortlisting jury.
The head of strategic sales and commercial marketing at Channel 4, Mike Parker, said: "The awards will celebrate ads which tell stories that engage the viewer with the brand."
More details can be found at www. film4directorscut.com.